Kroes was born in the town of Oostermeer (Frisian: Eastermar), in the province of Friesland, the Netherlands. After graduating high school (HAVO), she sent snapshots to modeling agency Paparazzi in Amsterdam. In 2005, Kroes was selected as "Model of The Year" on Vogue.com by readers and was featured on the cover of the May 2007 issue with Hilary Rhoda, Caroline Trentini, Raquel Zimmermann, Sasha Pivovarova, Agyness Deyn, Coco Rocha, Jessica Stam, Chanel Iman, and Lily Donaldson as the new crop of "supermodels." Along with several of these models, she appeared in the 2008 Pirelli Calendar.
In 2006, the documentary Praat mar Frysk about Kroes' life as a model was released. It documented Kroes' first time at Milan Fashion Week and her thinking about the modeling industry. Director was J.J.M. Jansen.
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